Surely you have looked at the camera on your mobile device at some point and said to yourself, “…today will be the day that I shoot my video…”
And after saying that, you probably had a thought along the lines of, “…perhaps tomorrow will be a better day…”
Filming a video about yourself by yourself can be an overwhelming task, but believe it or not, it is a lot easier than you may have been led to believe. You can shoot videos of high quality either in your home or office, and you don’t need high-tech camera gear to do it. The only things you need are your mobile device, good lighting, an uninterrupted space, and a good angle. You will be able to record a video that audiences will think was shot by a professional film crew.
Consider the five suggestions to keep in mind when shooting a video of yourself by yourself. You’ll be able to make videos not just for you, but for your customers, followers, and even warm leads. Best of all, you will be able to shoot it in high quality.
Find a Spot That Is Quiet
When a video is being shot, there are a couple of things that you need to be mindful of: lighting and audio.
This first step will focus on the audio aspect. It doesn’t matter if you have external microphones or not – you need to take steps to make the environment you are recording in quiet.
Reporting on a hectic street or beside a window will produce background noise. You will not realize that your camera is picking up on the noise until you review the footage. Such noise will distract audiences and make your video come across as having poor quality. Stay away from windows and amp up the audio if you can, regardless of the type of microphone you are using.
Finding the Right Lighting
Lighting is just as important when you are filming videos yourself. Nobody wants to watch videos with dim lighting and excessive background noise. Videos with these kinds of distractions will make you come across as less authoritative. This will weaken the type of conversion you are attempting to obtain from the video in the first place.
There are a couple of options at your disposal, as far as lighting goes: applying it or finding it. You are encouraged to always go with natural lighting when feasible. Having additional lights around – in conjunction with natural lighting – will be even better, but not essential. In order to film with optimal lighting, you should look for the most vibrant room in the place you’re shooting in. This environment’s settings could fluctuate, and as such, you need to determine when the most suitable time is for filming. For instance, mid-afternoon might be a better time than morning. When you have quality audio and lighting, you can take away the amateur aspect of film production in the eyes of the audience. They won’t think twice about the type of equipment you used to film the video, even if the only thing you used was your smartphone.
Getting the Right Angles
Whether you are looking up at a camera or down at one, the angle you are shooting in could throw the viewer off if it isn’t steady or positioned right. Audiences shouldn’t be focused on your forehead or chin. Viewers should look at you as if they were actually in front of you. Making sure you’re using the right angle will give your video a conversational and natural feel. That is what you should aim for when promoting your products/services or business, anyway.
Consider investing in a tripod. Alternatively, you can also use books, shelves, nightstands, or drawers to prop your phone or camera up in order to shoot your video at the right angle.
Perform Test Runs
Marketers who conduct test runs make sure everything is as it should be before filming begins. They do this because they have learned from mistakes made. Perhaps they once filmed a 15-minute video with the microphone off, an out-of-focus camera, or the wrong angle. This can be one of the most frustrating aspects of shooting a video, and it may even deter you from filming any further!
To bypass making such a mistake, conduct test runs of a video before recording anything. Record 60 seconds’ worth of footage to ensure that the lighting is right, the audio is crisp, the angle is suitable, and the focus is sharp.
Don’t Deceive Audiences
If shooting videos in high quality is something you usually do in a high-tech recording studio, or you haven’t recorded a video for an audience before, be honest about it. When you are upfront with viewers – whether they are existing customers or potential ones – you establish a relationship between the two of you. Rather than pretending you aren’t filming at home, tell people where you are shooting from right off the bat. First-time recorders should consider telling audiences something along the lines of, “this is the very first video I have ever recorded.”
If videos are being recorded for paid memberships, requesting feedback about ways to improve videos will make audiences feel more connected to your final product. You will create a stronger relationship with prospects, customers, and followers in doing so.
Shooting a video by yourself may seem daunting, but it isn’t as challenging as you think. By following these suggestions, you’ll be able to shoot videos by yourself that people will believe were filmed by a professional studio. Audiences will be none the wiser that you filmed the footage in your home or office.