Cobra Effect in Marketing The term "Cobra Effect" originates from a historical anecdote where a bounty for killing cobras was offered to reduce their population. However, people began breeding cobras...

Strategy in Systems-Oriented Marketing A marketing plan grounded in systems thinking can bring unparalleled benefits. But what many overlook is the importance of weaving in a well-crafted strategy to...

Systems Thinking in Marketing Traditional marketing approaches often focus on individual tactics, separate channels, and isolated metrics. While this may bring short-term success, it's akin to seeing...

In the ever-evolving digital marketing landscape, it is paramount to keep pace with the changing dynamics, foresee the trends, and adapt strategies accordingly. It's about understanding the interconne...