Below, we explore the meaning of the tool to help you understand its uses in your business.
What is a landing page?
It is when your target audience takes action that your digital marketing effort is successful.
A Squeeze Page
This landing page type will help you collect your target audience’s email address as they subscribe to your newsletter or download a gift. It is the best opt-in tool to get people on your list for subsequent interactions. Use this resource for Lead Magnet or newsletter campaigns.
Long-Form Sales Letter
You will need this landing page tool to sell your products and services to your target audience. The sales letter is used to answer your prospects burning questions and assure them of your competence and understanding of their plight.
There are no rules on how long your long-form sales letter should be. However, the price of your product will determine the length: the pricier, the longer to establish the product’s worth, and eliminate the resistance to buy.
Video Sales Letter (VSL)
The video sales letter landing page helps to sell products and services using video marketing communication. The use of video is a smart marketing strategy to get attention. This sales tool shares a common feature with the long-form sales letter.
If you want to demonstrate how the product or service works, a video sales letter is the best digital marketing tool to use.
The uniqueness of the video sales letter in capturing attention is next to none.
Landing page Success Factors
Two things contribute to the landing page effectiveness: