Marketing uses a call-to-action (CTA) to encourage specific responses from the users. Are you noticing that your prospects or leads have not moved forward in your sales funnel, including providing information or purchasing a product or service? It may be the lack of a quality call to action incentive. This article will help explain what and how they work.
What Is a Call to Action (CTA)?
A call to action is a key part of marketing strategies used by businesses to direct targeted traffic through a sales funnel. Typically, a CTA is placed at the end of a landing page, sales pitch, or other content to tell potential customers what to do if interested in the product or service.
Although explaining the next step interested people should take seems like an obvious strategy, there are many businesses that forget or fail to include a CTA for one of the following reasons:
- Worried a CTA is annoying and obnoxious to readers
- The assumption that interested readers know what to do next already
However, businesses that do not include a call to action could be losing out on potential clients and revenue. That is because the CTA has a major role in directing people to take action and proceed to the next step. By clearly stating what you want the interested readers to do next, you will notice better results and higher click through rates.
There are many different types of calls to action that can be used. When you’re pitching a product, service, or trying to build a list of leads, include a CTA. For example, ask them to sign up, read more, or make a purchase.
How Do Call to Actions (CTAs) Work?
While you can use a CTA in more than just your sales pitch, one of the most commonly recognized is the “Buy Now!” call to action. For instance, if you are trying to pitch a more expensive service or product, it may take longer to encourage the person to purchase; providing a call to action creates a road map that helps direct them closer to making a decision. An example includes “Call us to get a free quote.”
When building an email list, using a CTA can increase leads such as “Join our mailing list for updates” or “Sign up for a free guide.” Looking to grow your social platform, “Follow us for new offers and tips,” simply want to keep the reader on your website, try “Click now to learn more…”. There are many options that can be used, below are some call to action verbs that encourage users to take action:
- Click here for…
- Sign up
You want to include a call to action on each page of your website that includes sales content. Additionally, add CTAs on printed materials that clearly tell the reader what action to take. For instance, ask them to sign up to build an email list, read more to keep them on your website (bloggers), or to purchase now for affiliate marketers.