Off-Page SEO

Links are one of the most essential ranking elements in terms of SEO (Search Engine Optimization). A spot on the first SERP ensures the receipt of up to 71% of the total clicks. If you want that spot for your business, you must work on enhancing your backlink profile and off-page SEO.

If you are sick and tired of the off-page SEO services provided through underhanded tactics,
then you’ve come to the right place!

When it comes to SEO, black-hat SEO can never be good for you. And yet, many SEO service providers use it as a shortcut to fulfill your requirements. However, if you plan on getting your website to sit atop the first SERP, the only way to do so is through white-hat SEO. You might be able to build links faster through underhanded and spammy link-building strategies. However, these strategies won’t be of any use in achieving your SERP visibility or ranking goals. This is because black-hat SEO can only offer links of the poorest quality. Such links are worthless to search engines.

Thus, if you search for a reputable and trustworthy off-page SEO services provider, then Marketing By Ali today! We believe in going through the proper channels to achieve the desired results. With us on your side, you can rest assured about the lawfulness and authenticity of our off-page SEO strategies. Furthermore, by employing white-hat SEO, our experts will guarantee a substantial boost in your SERP rank.

Our SEO experts will adopt the most efficient off-page SEO practices to invite high-quality organic links, both natural and manual, to your website. These practices will not only help you build a strong backlink profile but also allow you to interact with your target audience. Your target audience consists of people interested in your business and the products or services you offer.

The digital marketing industry is not short on SEO service providers. There are thousands of options for companies to choose from. But what makes Marketing By Ali the ideal choice for your off-page SEO?

Companies of all shapes and sizes, spread across the globe, choose Marketing By Ali for their off-page SEO services. Here’s why:

We’ve been providing off-page SEO services for over 17 years

The truth is that everyone wants to get the most out of their money. Especially when you are investing a significant amount of money, you want to ensure that your investment does not go down the drain. The same goes for off-page SEO. You cannot invest a major portion of your marketing budget without ensuring a substantial return on that investment.

Therefore, if you plan on outsourcing your website’s off-site SEO to a professional agency, you might want to see some credentials first. You have to be sure that the agency you hire does not only hold the relevant expertise but is also quite experienced in the field. Otherwise, an unqualified and inexperienced agency is bound to fail miserably. You will neither get the desired nor the required results out of such an agency.

Marketing By Ali has more than 17 years’ worth of experience in handling off-page SEO of companies operating in different industries. We’re more than qualified to handle your website’s off-site SEO tasks. Moreover, our extensive experience has allowed us to adapt to the never-ending changes and evolution in digital marketing and SEO.

We’re well-versed in all the latest and the most refined link building strategies developed following the changing search engine algorithms. As a result, our refined and effective off-page SEO methodologies have earned us a decent reputation in the industry. In addition to that, we have gained the trust and approval of our clients as well.

Our section for off-page SEO services holds a 91% client retention rate

SEO is a continuous process. Optimizing your website once is not enough. You have to continue to optimize it in accordance with the changing trends and updates in the search engines’ algorithms. Hence, you cannot have a short-term plan where your website’s off-page SEO is concerned. You need a partner with whom you could have a long-term business relationship. Someone you can count on for years to come. Someone who will continue to work on your off-page SEO strategy, manage it, and make necessary alterations, wherever and whenever needed.

However, not many SEO service providers manage to satisfy their clients. Most of them usually end up receiving negative reviews from their customers. For instance, according to a recent study, only a mere 30% of companies would end up recommending their respective SEO service providers.

The same, however, cannot be said about our clients. The client recommendation score held by Marketing By Ali is 5 times higher than the industry average. The reason behind this score lies in our “client-first” approach. Here at Marketing By Ali, customer satisfaction is our top priority. This approach has brought us a significant number of satisfied customers as well as quite a few highly efficient and revenue-oriented strategies.

Our clients have a history of not only recommending us to their friends, family, and everyone in-between but also staying with us. We have the highest client retention rate in the whole industry, i.e., 91%. In truth, a retention rate of more than 90% is actually quite rare. Hiring Marketing By Ali for your off-site SEO will be one of the wisest business decisions you’ll ever make. Once you get us on board, you will understand how valuable of an asset we can prove to be for your business. With us on your team, you will not have to worry about off-site SEO ever again.

Whether you hire an individual contractor or a professional SEO agency, a dedicated point of contact is an absolute necessity. You need a consistent contact; someone you can go to when you have any queries, concerns, or feedback to share. That someone needs to not only be reliable and trustworthy but also available at all times.

The off-page SEO services offered by Marketing By Ali are inclusive of a dedicated account manager.  These dedicated account managers are designed to serve as your team’s extension. Should you have any queries, concerns, or feedback to share, you can get in touch with these them right away. They will respond to your queries or concerns within the shortest amount of time possible.

Moreover, our dedicated account managers will be well-aware of all aspects of your business including the products or services you offer, their names, and much more. In addition, they will be just as invested in the accomplishment of your goals as any other member of your team.

The majority of the SEO success stories originate from businesses that adopted SEO strategies specifically designed for them. When it comes to SEO, regardless of whether it’s on-page or off-page, a cookie-cutter approach is bound to be an utter disappointment. This is because every business has its own unique set of characteristics and optimization needs. Your SEO strategy needs to be in accordance with the specific nature and optimization needs of your business. You cannot just find a standard fit for all kinds of businesses.

A few of the main reasons why a cookie-cutter SEO strategy would fail miserably are given as under:

• A cookie-cutter SEO strategy is not industry-specific.
• It fails to adapt to the unique sets of opportunities and challenges of each industry.
• It overlooks both the level of competition in your industry as well as the kind of audience being targeted.
• The latest practices, approaches, and tools cannot be integrated into a cookie-cutter SEO strategy.

However, Marketing By Ali puts all your worries to rest with its customizable SEO services. You no longer have to worry about leaving your business’s future at the mercy of a cookie-cutter off-page SEO strategy. Our off-site SEO experts will analyze every aspect of your website and conduct an in-depth audit of your backlink profile. Once done, they will develop an off-page SEO strategy specific only to your business.

What exactly is off-page SEO and how does it work?

Off-page SEO can be defined as a set of web optimization strategies targeting the off-site aspects of a website. Strategies directed at building or disavowing links as well as earning inbound links and social media shares are included in off-page SEO. Such strategies are not only essential for boosting your SERP rank but also play a major role in your website’s promotion.

How many kinds of off-page SEO are there?

There are three kinds of the link building process as well as Off-page SEO, .i.e., natural, manual and created. Let’s take a detailed look at them as well as the whole link building process:

• Natural Links: A natural link refers to a link you earned without putting any effort into earning it. It’s something that happens by chance. For instance, a blogger, journalist, or industry influencer stumbled upon your post. They found it informative and relevant to their content. As a result, they decided to link it to their post. A natural link is not a direct consequence of your actions.
• Manual Links: Unlike natural links, manual links are earned as a direct consequence of your efforts. For instance, you could intentionally try to grab the attention of an industry influencer by reaching out to them, linking their content to yours, or sharing it with your audience. The said industry influencer or blogger would be notified of your interaction with their content and might end up checking your website out. If they find your posts interesting and relevant, they could share them with their readers in return or link them to their posts.
• Created Links: Created links are similar to manual links in the sense that they are a direct consequence of your efforts. The difference lies in the nature of the tactics you use into creating them. Created links are generated through underhanded and black-hat SEO tactics while manual links are earned through white-hat SEO. For instance, you might spam the comments section of a blog with comments containing your website’s link. You could also get your website listed in a directory. Both of these tactics are neither too successful nor are they recommended by the experts.

Whether you plan on handling off-page SEO or doing research on off-page SEO services, you should only focus on earning manual and natural links.

What are the different types of activities included in off-page SEO?

Whether you handle your off-page SEO in-house or hire a professional to do it for you, a standard off-page SEO strategy mainly consists of the following activities:

• Link analysis;
• Proper monitoring of the company or brand mentions on the web;
• Conducting in-depth research of the best and highly reputable industry influencers, journalists, and bloggers;
• Building strong, healthy, and stable connections with these industry influencers, journalists, and bloggers;
• Generating original, highly interactive, informative, and optimized content designed to attract manual and natural links; and
• Running an efficient and effective content outreach campaign.

In the majority of the cases, off-page SEO does not promise any immediate results. You may have to invest a significant amount of your time and let the process continue at its own pace. You cannot start working on it today and start looking for progress tomorrow. Even so, the pros are worth the cons. This is exactly why most businesses prefer to invest in off-page SEO despite the challenges it comes with.

What is the difference between off-page and on-page SEO?

Off-page and on-page SEO do not share any major similarities. They’re like the two ends of a magnet; sharing the same body but not the same charge. Off-page and on-page SEO help stabilize the overall search engine optimization process of a website. Moreover, the major difference between the two is also quite obvious.

• Off-page SEO: Off-site SEO can be defined as an approach to SEO focused on the off-site aspects of your website. For instance, conducting outreach falls under this category. Moreover, this is the most unpredictable part of your SEO campaign. Despite using the best strategies, you have little to no control over the actual results. This is because you are dealing with organic traffic, links, and shares. You cannot automate it to get your desired results. All you can do is get in touch with the target audience, industry influencers, and bloggers. Whether or not they want to interact with your content or link it to theirs is totally up to them.
• On-page SEO: The approach to SEO targeting the on-site aspects of your website is known as on-site SEO. Examples of on-site SEO include publishing blog posts, adding Meta tags, and using relevant keywords in your content, etc. Unlike off-site SEO, on-site SEO is quite predictable. You can get your desired results by adopting the right on-site SEO practices. You have complete control over the design of your website, the keywords you target, and your title tags, etc.

Most of the agencies offering SEO services include both off-page and on-page SEO in their service plans. The reason behind this lies in the fact that they are two of the most critical elements of SEO. Optimizing one without the other will not work. The absence of either one of them will have your efforts go down the drain. Both off-page and on-page SEO work side by side. Each of them plays a substantial role in boosting your website’s rank on the SERPs.

What level of significance does off-page SEO hold for a website’s overall SEO?

If you are wondering whether off-page SEO holds any significance for a website’s overall SEO, the answer is, ‘yes’.

Search engines like Google see the off-page SEO elements of a website as the green flags. They serve as the key indicators of a website’s quality, trustworthiness, and reliability. Search engines are very trusting of these features. This explains why inbound links, or external links, serve as the key ranking factors for search engines. Thus, in order for your SEO strategy to be successful, building a solid backlink profile is of the utmost importance.

Without working on off-page SEO, you cannot achieve your desired rank on the SERPs.  Regardless of how efficient and effective your on-page SEO is, it just won’t work. Even with the best practices and the most remarkable website experience, the lack of off-page SEO will serve as a huge hindrance to your website’s visibility and ranking goals. The only way for your website to rank at the top of the SERPs is through endorsements (outbound links) from reputable websites. Especially when it comes to competitive keywords, endorsements or inbound links from trusted websites are crucial to a website’s rank on the SERPs.

The significance of the part played by links in determining your website’s SERP ranking makes it all the more important for you to be mindful of how you attract links. Choose the right method to invite the right links to your website. Avoid using any underhanded tricks or black-hat SEO strategies. Such tactics are neither beneficial to a website in the short-run nor the long-run.

Especially where well-reputed search engines like Google are concerned, this approach serves as a massive red flag. As a result, instead of improving your website’s rank, you might end up having it removed from the SERPs altogether. Google has a very strict policy in terms of shady websites employing underhanded tactics. Hence, focus your energies on the right approach if you want your website to stand at the top of the search results. Whether you outsource your off-page SEO or do it by yourself, just make sure it’s done using the right tactics. That’s the only way for you to ensure the best results.

The most effective Off-Page SEO strategies

There is a vast variety of off-page SEO strategies adopted by various businesses and SEO agencies across the globe. The most effective and efficient of these strategies are given as under:

• In relation to links, paying more attention to quality than quality is an excellent strategy to improve your website’s performance.
• Creation of genuine, informative, and engaging content designed to invite organic links, both manual and natural.
• Establishing strong, healthy, and stable business relationships with industry influencers, journalists, and bloggers, etc., as well as maintaining these relationships.
• Guest posting on trusted and reputable websites and blogs relevant to your industry.
• Browsing through external websites to find broken links that could be replaced with your content

Off-page SEO is a time-consuming process. Therefore, regardless of how efficient your strategies are, you won’t be seeing any immediate results. Even the aforementioned strategies will make you wait for quite some time before showing any progress. Moreover, you might not even be able to earn every single one of the links. This is because not all the webmasters will end up interacting with your content and linking it to theirs. While some of them may check it out, some others might not even notice your outreach emails. So, do not get your hopes up.

Outsourcing your off-site SEO tasks: The right idea or the wrong choice?

Your decision to outsource your website’s off-page SEO is mainly dependent on several factors. Some of these factors include your responsibilities, resources, time, experience, and budget, etc. The availability of these factors, or lack thereof, makes all the difference.

For instance, while you may get access to sufficient funds to pull this off by yourself, you might be running out of time or lack the required experience and expertise to do so. Or you could have the relevant experience and expertise, as well as a decent budget but your existing responsibilities might hinder you from taking on another task.

Under such circumstances, outsourcing would be the right option. You could use your budget to hire a qualified and experienced professional to take care of your off-site SEO. On the other hand, should you have a limited budget but sufficient time and experience, you could choose to do the job yourself. In short, such factors serve as key determiners for your decision to outsource your website’s off-page SEO.

Off-page SEO services: How much should they cost?

Should you plan on outsourcing your website’s off-page SEO, be mindful of the service provider’s reliability and the authenticity of his services. Don’t be excited when you come across extremely low prices. There’s a high chance of those service providers being involved in black-hat SEO and other underhanded tactics. They will use questionable and highly inappropriate strategies to help you get your desired results and build your backlink profile.

Contrarily, off-site SEO service providers with an authentic and reliable reputation will adopt a more genuine approach to this. They will ensure the use of spam-free white-hat tactics for the off-page SEO optimization of your website. Hence, the significantly higher rates for their services. In order to offer the best and the most effective results, they tend to incorporate both on-page and off-page SEO into a single SEO service package.

The height of your company’s investment in off-page SEO services is dependent on multiple factors. These factors are inclusive of your specific off-page SEO needs and the budget available to address those needs. Therefore, while browsing through the never-ending list of SEO service providers, don’t forget that you only get what you pay for. In short, the quality of the SEO services you receive depends on the level of your investment in those services.