Local Marketing Strategy
Decreased sales, lessened engagement, and a loss in the general interest…
These things will make any local business owner rethink their business’s approach.
Now it’s a natural curve that your business will gain traction over time and eventually reach its peak. It will stay there for a certain amount of time, determined by many factors, and then will start to fall off that peak. One thing that can extend the peak time is your local marketing strategy.
An effective local marketing strategy can take your business to new heights while maintaining a high standard of your company’s image.
So how can you make an effective local marketing strategy?
You can look at the following steps, which describe the process of making an effective local marketing strategy.
Raise Awareness
You first need to raise awareness in any local marketing strategy. After all, people will only be interested in your product or services if they know about it.
Awareness
So how do you raise awareness?
You raise awareness through a combination of Content and Traffic. We’ll use this combination in the following steps, so brace yourself for that!
To raise awareness, you need content that gives people an idea of your business. How their lives will be affected, and how they will benefit from your product\service. This can be done with blog posts, podcasts, videos, and other methods. But the main idea is to give them a sense of what they’re getting without too much detail.
For your content, you can get traffic via SEO, social media channels, and digital advertising, to name a few methods.
Now Engage Your Audience
Once they’re aware of what you’re providing, start engaging them. You need to engage them with quality content while retaining a sense of usefulness and effectiveness in their lives. You can do this, again, with a combination of content and traffic. With content, you can captivate them, make them talk, and share the word around. This way, your business will get exposure, and people will start talking about it all simultaneously.
To drive traffic, you need to use the tested methods of Search Engine Optimization (SEO), social media channels, and digital advertising. All of this must be focused on keeping the audience engaged, don’t rush at this point!
Make Them Subscribe
Once people start talking about your business, it’s time to make them your subscribers. You know how YouTube channels grow based on their subscriber count; the same goes for any local business. The more people you have in your email reach, the more chances you have of getting successful.
Subscribe
You can gain subscribers by hosting events that target a specific audience and cater to their needs. You can also use lead magnets to gain subscribers while retaining how your company will help them solve their respective problems.
You can use referrals for your traffic needs at this stage, as they’re the most effective and convincing tool. In addition, SEO and digital advertising can also help.
Time To Start Converting
With the new-found subscriber base, it’s time for you to convert. Now you can start making some money from all the hard work you’ve put in.
You can do this by showing what actual benefits the audience will get from your product or service. One way to do this is via real-life demonstrations, and this will give your product\service an edge over the competition and eventually more conversions.
To reach as many potential customers as possible, go to your subscribers. They’re the ones who will be interested in your product/service, and they’re most likely to give to buy it.
Excitement
Not Just Conversions
You can’t stop at the conversions, and it would help if you went further. You must keep your client base on the edge of their seat with excitement.
To excite them, give them some info about your “upcoming masterpiece.” This will undoubtedly lead to many of them reaching back to you with questions that will show how excited they are.
This will be done by emailing, messaging, or simply meeting with the customers. If everything works out, you’ll have many excited customers ready to take whatever you offer.
Don’t Stop Here
Excitement is great, but it won’t last long if you don’t do something about it. So the next step in your local marketing strategy is taking the customer to the next level. The next level means the customer must feel unique, and your business always looks out for them.
The most effective way is to share some behind-the-curtain facts and gain their trust. It would help if you made them feel comfortable while ensuring that you’re not after conversions alone but care about the customers themselves.
Do this with emails, direct messages, meetings, and any other way you can think of.
Make Customer Your Advocate
Until now, everything you have done was for the customer. Now, it’s time to gain something valuable from them and the money they’re spending on your product/service.
You need to convince your regular or even one-time customers to give your services a positive response. Ask them to leave positive reviews of the product, share the best things in the product/services with their friends and family, and do other stuff to give your product a good vibe.
Promote
Customers As Promoters
Before we get into it, make sure that you’ve completed every step before it. For this step to work wonderfully, your customers must be delighted with your services/product.
If that’s done, ask your customers to promote your services/products actively. You can ask them directly or via email. The initial steps will guarantee that your customers actively participate in this promotion because they believe in your services and want to help you spread them.
Ultimately, every step would push your product forward and take it to new heights. However, you must be persistent and patient with your approach, or everything will collapse like a sandcastle in a storm.
At Marketing By Ali, we can help your business gain momentum with our proven Digital Marketing techniques. So feel free to contact us 🙂
