Is it possible to attract customers to a website or blog in a natural, organic and non-invasive way? Can you create your own independent channel to capture users who have an interest in your products or services?
The answer to these questions is a resounding YES, and the solution is a technique, or rather, a set of online marketing methodologies known as Inbound Marketing.
The origin of Inbound Marketing
But it was not really until 2009 when this concept became famous and became popular. In recent years, Inbound Marketing has spread throughout the Internet. Many professionals and companies from all types of sectors and sizes used it.
Inbound Marketing is an excellent way to attract customers naturally, with arguments and without disturbing the user.
What is Inbound Marketing?
It is a marketing technique based on attracting potential clients to be the ones who take the initiative to buy or hire the products or services offered.
And this “attraction” is achieved by social networks, SEO and so-called content marketing, generating relevant and useful content for those potential customers.
In short, Inbound Marketing is based on a system that would be just the opposite of the usual marketing (also called outbound marketing). That is why it is normal that today (and especially on the Internet) traditional advertising is taken as annoying and intrusive.
How does Inbound Marketing work?
A good strategy based on attracting customers encompasses the entire process from the first contact with the potential customer until they purchase something. In this case, you are trying to retain that same customer.