Digital Marketing, Email Marketing, PPC

Inbound Marketing – What Is It and What Is It For?

Inbound Marketing

Is it possible to attract customers to a website or blog in a natural, organic and non-invasive way? Can you create your independent channel to capture users interested in your products or services?

The answer to these questions is a resounding YES, and the solution is a technique or a set of online marketing methodologies known as Inbound Marketing.

The origin of Inbound Marketing

The concept of Inbound Marketing was created more than ten years ago by Brian Halligan, co-founder, and CEO of the prestigious American online marketing company Hubspot.

But it was not until 2009 that this concept became famous and popular. In recent years, Inbound Marketing has spread throughout the Internet, and many professionals and companies from all types of sectors and sizes used it.

Inbound Marketing is an excellent way to attract customers naturally, with arguments, and without disturbing the user.

What is Inbound Marketing?

It is a marketing technique based on attracting potential clients to be the ones who take the initiative to buy or hire the products or services offered.

And this “attraction” is achieved by social networks, SEO, and so-called content marketing, generating relevant and valuable content for those potential customers.

In short, Inbound Marketing is based on a system that is just the opposite of usual marketing (also called outbound marketing). That is why it is expected that traditional advertising is taken as annoying and intrusive today (and especially on the Internet).

How does Inbound Marketing work?

A good strategy based on attracting customers encompasses the entire process from the first contact with the potential customer until they purchase something. In this case, you are trying to retain that same customer.

A good strategy based on attracting customers encompasses the entire process from the first contact with the potential customer until they purchase something. In this case, you are trying to retain that same customer.

Step 1: Attract The Customer

It is about attracting potential customers naturally by generating content that may be interesting or useful (through a blog, a YouTube channel, a podcast, etc.) In this phase, social networks and SEO come into play. The point is to make our “target customer” can easily find us.

Step 2: Convert

This is how you attract people to subscribe to your newsletter, etc.

To achieve this conversion, the content you use to attract must be attractive. Also, more relevant content usually converts better, and you can call this engaging content a lead magnet.

Step 3: Sales Closing

This is the phase where the sale is executed. And to get the potential client to become a paying client, a series of techniques such as lead nurturing and lead scoring is essential.

Lead Nurturing means you drip-feed relevant information and offers based on their behavior or response. And lead scoring is the system with which the potential customer is “scored” as we “nurture” content, and we know their interests so that the offer is appropriate to their specific case.

The key to this phase is that the whole process is automated or semi-automated with tools. In this way, sales happen less aggressively and more naturally.

We want to help take your firm to the next level. That starts with a conversation so we can understand your objectives, where you are currently, and where you want to be, and, working together, we can determine a plan and services that are right for you to make your business a success.
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