Optimization

  • Page Title Formatting
  • Page Titles Missing
  • Page Title Too Short/Long
  • Page Title Duplicated
  • Page Titles Missing
  • Meta Descriptions Missing
  • Meta Descriptions Too Short/Long
  • Meta Descriptions Duplicated
  • Sub Optimal Header Hierarchy

Keywords

  • Keyword Analysis
  • Competitive Analysis
  • Keyword Search Volume Too Low
  • Domain Authority Comparison
  • Long Tail Keyword Selection
  • Subpage Keyword Hierarchy
  • Keyword Frequency
  • Incorrect Anchor Text Linking

Responsive

  • Keyword Analysis
  • Low page Speed Score – Mobile
  • Generic Desktop to Mobile Site Redirection
  • Switchboard Tags Vary
  • HTTP Header – Same URL Vary
  • HTTP Header – Different URL

Indexation

  • Robots.txt File Missing
  • Robots.txt File Blocking Valuable Content
  • XML Sitemap Missing or URL not listed in Robots.txt
  • XML Sitemap Lists pages blocked by the Robots.txt
  • XML Sitemap is Malformed/Incomplete/Outdated
  • XML Video and Image Sitemap Missing
  • Low Page Speed Score
  • Desktop Webmaster Tools Not Available
  • Improper Canonical Tags Robots Meta Tag

URL Structure

  • Unnecessary Sub-Domains
  • Uncesessary Directories
  • Generic Directory Structure
  • Dynamic URL Issues
  • Tracking Parameters in the URL
  • Session IDs in URL

Linking

  • Internal Link Issues
  • Sub Optimal Anchor Text
  • Missing Breadcrumbs
  • Malformed Breadcrumbs
  • Breadcrumbs Missing Schema
  • No Consumer Facing Sitemap
  • Unnescessary Internal No-Follow Links
  • Javascript Navigation
  • Images Used in Navigation
  • Flash Navigation

Redirects

  • Unnecessary Redirects
  • 302 Redirects
  • Meta-Refresh Redirects
  • Javascript Redirects

Site Errors

  • Site Contains Page Errors
  • Broken Page Links
  • Broken Image Links
  • Missing Custom 404 Page Error
  • Page Does Not Return 404