Online Marketing Has the Potential to Increase Sales and Leads for Electricians

Promoting your business is easier said than done – especially on the Internet. To develop a successful online marketing strategy for your electric services, you need to ask yourself the following questions: “is my digital real estate being maximized?” and “where does my company rank on Google?” There isn’t anything worse for stakeholders or owners of a business than having employees twiddling their thumbs without anywhere to go.

The Digital Marketing Process We Use for Electric Contractors

Our company’s approach to online marketing is fairly simple: MONITOR > EVALUATE > MODIFY > REPEAT. Succinctly, you cannot optimize anything that isn’t quantified and monitored first. Precise data will give you improved results.

ANALYZING YOUR DIGITAL COMPETITIVENESS

✓ You will know precisely how you fare against a few of your biggest competitors within the area you service.
✓ You’ll get personalized online marketing suggestions to enhance keyword rankings, produce greater traffic to your website, and fill your sales funnels with serviceable leads of high quality.
✓ You will get a baseline that details how your website’s structure and code is performing, as well as the status of your offline business citations, search engine exposure, and on-site content. You’ll be able to compare these things against the results your competition is getting, which will help you develop a sales-driven, actionable plan that takes your online marketing strategy to the next level.

ANALYZING YOUR DIGITAL COMPETITIVENESS
SEO (SEARCH ENGINE OPTIMIZATION)

SEO (SEARCH ENGINE OPTIMIZATION)

✓ Research frequently queried keywords that homeowners within the area you service are typing in on search engines.
✓ Maximize your current website’s pages (and the content on them) to rank them higher on Google and all sites like it.
✓ Publish content that is SEO-friendly so that your rankings for local search engine results are improved. You’ll be able to provide seamless experiences for users in doing so.
✓ Track, regulate, and maximize your company’s listings on online directories (local SEO).
✓ Create backlinks with high authority and have them pointed to your site.

PPC (PAY PER CLICK)

✓ Optimize your visibility on search engines using Microsoft Ads and Google Ads.
✓ Target relevant keywords that have high purchasing intent using paid ads.
✓ Write persuasive content that entices visitors to check out your website.
✓ Do some A/B testing for your CTAs, ad copy, and more.
✓ Perform competitor research for your ad copy, as well as other components of ads.
✓ Optimize campaign results using PPC management in real-time for a stronger ROI (return on investment).

PPC (PAY PER CLICK)
SOCIAL NETWORK MARKETING

SOCIAL NETWORK MARKETING

✓ Write engaging social network posts that set your electrical business apart from the competition on social networks like Twitter, Instagram, and Facebook.
✓ Focus on social network followers (who may become potential customers) within the areas that you service using Instagram ads, Facebook ads, and other online ad options.
✓ Establish an audience full of followers to interact with online using various posts. These people will originate from paid ads and will share infographics, imagery, videos, and other things you publish.

EMAIL MARKETING

✓ Create email sign-up forms that visitors can subscribe to on your website in order to develop a future customer database.
✓ Craft personalized email templates that can be used for newsletters and sales promotions.
✓ Publish email newsletters capable of converting readers into new leads. In doing so, you will be able to remain on the minds of customers from the past, present, and future.

EMAIL MARKETING
MONITOR, EVALUATE, MODIFY, AND REPEAT

MONITOR, EVALUATE, MODIFY, AND REPEAT

✓ Monitor how your marketing campaigns are performing in detail.
✓ Evaluate proven strategies, new ideas, and other digital marketing methods associated with your business’ campaigns.
✓ Modify your strategy for ongoing improvements to your campaign as necessary.

FAQs for Online Marketing Services

How can digital marketing benefit electricians?

Electricians can use digital marketing tactics to promote their services. Online marketing enhances your exposure on the Internet. You will create leads that will ideally become customers – ones that will be happy to use you again after seeing the stellar job you did the first time around.

Why should an electrician invest in online marketing?

Approximately 97% of American consumers look for local electricians on the Internet. Consumer Barometer claims that 40% of Americans look for one local electrician before they choose one. To be seen and engage with these people, your digital presence needs to be superior to your competitions’.

What online marketing services does our company specialize in?

We offer a detailed lineup of online marketing services. Clients of ours tend to invest in video marketing, tracking and analytics, live chat services, email marketing, social media, PPC, website design, and SEO to improve their exposure on the Internet.

What digital marketing services should electricians be using?

Many electricians find success with website design, SEO, and PPC to promote their services. Outside of that, your competitive landscape, services rendered, area serviced, and overall goals will determine what types of online marketing services will be most beneficial for your company.

What is the cost of digital marketing services for electricians?

Based on the type of package you select, an electricians’ marketing services will range anywhere between $500 and $2000 a month.

What does our communication and reporting processes entail?

Monthly reports will be generated for electricians. The data on these reports will have plenty of details that can result in guaranteed responses. Communication and reporting expectations will be determined when you speak with one of our account managers.
Would you like to take your company to new heights?

Have a look at our comprehensive online marketing packages built for electrical contractors.

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$0month
$0month
  • Free domain name registration
  • Upto 2 Email Accounts
  • Free hosting for 1 year
  • SSL Certificate (HTTPS)
  • Basic WordPress
  • Fully Responsive Design (Desktop, Mobile, Tablet)
  • Upto 1 Logo Mockups
  • Up to 7 Pages
  • Photo Gallery Page
  • Social Media Link Icons
  • Blog or news section
  • Upto 3 Graphic design (including stock images)
  • Up to 2 Social media integration
  • Google map integration
  • Basic Enquiry Form
  • Newsletter Integration
  • Basic Home page sliders
  • Basic SEO/Local SEO
  • Up to 20 keyphrases optimized
  • Meta tags (Title & description): Up to 10 Pages
  • Keyphrase research & selection
  • Optimization of robots.txt & GoogleBot crawls
  • Creation & registrations of sitemap.xml
  • Image XML sitemaps
  • Internal linking restructuring & optimization
  • Setup and install Tag Manager (Basic)
  • Google Analytics setup
  • Google Analytics traffic analysis (Basic)
  • Setup Google Search Console
  • Sitemap Submit in Google Webmaster
  • Robots.txt. optimization
  • Make SEO Friendly URL Structure
  • Upto 20 Local directory submission (Free Listing)
  • Upto 100 Social Bookmarking
  • Up to 30 Directory Submissions
  • Press Releases Disputations
    - write and distribute a professional press
    - Upto 100 news sites including Google news, Digital Journal. Full PDF Distribution Report
  • Basic Local search optimization
  • Image SEO - Optimizing images for search engines
  • Custom 404 error page setup and optimization
  • Header Tags Optimized (Ex. H1s)
  • Duplicate content analysis
  • Blog Posts (Up to 3 posts per Month)
  • Blog optimization
  • Loading time optimization
  • Google My Business optimization
  • Bing Webmaster
  • Classified Ads Submissions (Up to 5 live ads)
  • RSS Feed Submissions
  • Website Analysis
  • Ongoing monthly keyword reporting
  • Ongoing monthly ROI, traffic, & goal reporting (Basic Report)
  • Create Location pages
  • Basic Social media marketing management services
  • 1 SOCIAL NETWORK
  • Up to 3 Posts per Month
  • Up to 3 Custom Images per Month Included with Posts
  • Cover Photo & Profile Photo Design/Optimization
  • Email Marketing (Basic)
  • Email marketing strategy
  • Set up email service provider, templates, and branding
  • Set up autoresponders
  • Pay Per Click - PPC Management
  • Re-targeting / Remarketing Ads
  • Up to 1 Tracking Pixel
  • A/B Testing
Most Popular

Professional

$0month
$0month
  • Free domain name registration
  • Upto 3 Email Accounts
  • Free hosting for 1 year
  • SSL Certificate (HTTPS)
  • Standard WordPress
  • Fully Responsive Design (Desktop, Mobile, Tablet)
  • Upto 2 Logo Mockups
  • Up to 10 Pages
  • Photo/Video Gallery Page
  • Social Media Link Icons
  • Blog or news section
  • Upto 6 Graphic design (including stock images)
  • Up to 3 Social media integration
  • Google map integration
  • Standard Enquiry Form
  • Newsletter Integration
  • Standard Home page sliders
  • Standard SEO/Local SEO
  • Up to 50 keyphrases optimized
  • Meta tags (Title & description): Up to 20 Pages
  • Keyphrase research & selection
  • Optimization of robots.txt & GoogleBot crawls
  • Creation & registrations of sitemap.xml
  • Video and image XML sitemaps
  • Internal linking restructuring & optimization
  • Setup and install Tag Manager (Standard)
  • Google Analytics setup/ conversion tracking
  • Google Analytics traffic analysis (Standard)
  • Setup Google Search Console
  • Sitemap Submit in Google Webmaster
  • Robots.txt. optimization
  • Make SEO Friendly URL Structure
  • Upto 50 Local directory submission (Free Listing)
  • Upto 200 Social Bookmarking
  • Up to 100 Directory Submissions
  • Press Releases Disputations
    - write and distribute a professional press
    - Upto 200 news sites including Google news, Digital Journal. Full PDF Distribution Report
  • Standard Local search optimization
  • Image SEO - Optimizing images for search engines
  • Custom 404 error page setup and optimization
  • Header Tags Optimized (Ex. H1s)
  • Duplicate content analysis
  • Blog Posts (Up to 4 posts per Month)
  • Blog optimization
  • Loading time optimization
  • Google My Business optimization
  • Sitemap Submit in Bing Webmaster
  • Classified Ads Submissions (Up to 10 live ads)
  • RSS Feed Submissions
  • Website & Competitor Analysis
  • Ongoing monthly keyword reporting
  • Ongoing monthly ROI, traffic, & goal reporting (Standard Report)
  • Create Location pages
  • Standard Social media marketing management services
  • 3 SOCIAL NETWORK
  • Up to 4 Posts per Month
  • Up to 4 Custom Images per Month Included with Posts
  • Cover Photo & Profile Photo Design/Optimization
  • Email Marketing (Standard)
  • Email marketing strategy
  • Set up email service provider, templates, and branding
  • Set up autoresponders
  • Pay Per Click - PPC Management
  • Re-targeting / Remarketing Ads
  • Up to 2 Tracking Pixel
  • A/B Testing

Enterprise

$0month
$0month
  • Free domain name registration
  • Upto 5 Email Accounts
  • Free hosting for 1 year
  • SSL Certificate (HTTPS)
  • Premium WordPress
  • Fully Responsive Design (Desktop, Mobile, Tablet)
  • Upto 3 Logo Mockups
  • Up to 30 Pages
  • Photo/Video Gallery Page
  • Social Media Link Icons
  • Blog or news section
  • Upto 15 Graphic design (including stock images)
  • Up to 5 Social media integration
  • Google map integration
  • Premium Enquiry Form
  • Newsletter Integration
  • Premium Home page sliders
  • Premium SEO/Local SEO
  • Up to 300 keyphrases optimized
  • Meta tags (Title & description): Up to 50 Pages
  • Keyphrase research & selection
  • Optimization of robots.txt & GoogleBot crawls
  • Creation & registrations of sitemap.xml
  • Video and image XML sitemaps
  • Internal linking restructuring & optimization
  • Setup and install Tag Manager (Premium)
  • Google Analytics setup/ conversion tracking
  • Google Analytics traffic analysis (Premium)
  • Setup Google Search Console
  • Sitemap Submit in Google Webmaster
  • Robots.txt. optimization
  • Make SEO Friendly URL Structure
  • Upto 100 Local directory submission (Free Listing)
  • Upto 800 Social Bookmarking
  • Up to 350 Directory Submissions
  • Press Releases Disputations
    - write and distribute a professional press
    - Upto 400 news sites including Google news, Digital Journal. Full PDF Distribution Report
  • Premium Local search optimization
  • Image SEO - Optimizing images for search engines
  • Custom 404 error page setup and optimization
  • Header Tags Optimized (Ex. H1s)
  • Duplicate content analysis
  • Blog Posts (Up to 8 posts per Month)
  • Blog optimization
  • Loading time optimization
  • Google My Business optimization
  • Sitemap Submit in Bing Webmaster
  • Classified Ads Submissions (Up to 20 live ads)
  • RSS Feed Submissions
  • Website & Competitor Analysis
  • Ongoing monthly keyword reporting
  • Ongoing monthly ROI, traffic, & goal reporting (Premium)
  • Create Location pages
  • Premium Social media marketing management services
  • 5 SOCIAL NETWORK
  • Up to 8 Posts per Month
  • Up to 8 Custom Images per Month Included with Posts
  • Cover Photo & Profile Photo Design/Optimization
  • Email Marketing (Premium)
  • Email marketing strategy
  • Set up email service provider, templates, and branding
  • Set up autoresponders
  • Pay Per Click - PPC Management
  • Re-targeting / Remarketing Ads
  • Up to 3 Tracking Pixel
  • A/B Testing