These days, everyone is talking about SEO. From websites that need to attract readers for their blogs or affiliate websites that need to sell products, everyone is looking towards SEO as their savior.
So it’s only natural that they and you know about your website’s SEO.
You need to know whether your website is SEO optimized or if it will sink into the black hole of Google SERPs.
Well, there’s only one way to find out. SEO Audit!
Without further ado, let’s discuss what an SEO Audit is.
SEO Audit is a list of tests that check your website from each side to ensure that your website is ready to rank in SERPs. That’s said than done, and we’ll get into that in a bit.
But before that, let’s discuss what makes SEO Audit good for your website.
Why Is SEO Audit Needed?
A proper SEO Audit can give you:
- Ways to check on your competition and see what makes them click.
- Methods to make the necessary changes and rank better than your competition.
- A general overview of your website’s SEO ability.
- A plan for the future of your website’s SEO.
Overall, an SEO Audit is a sure way to improve your website’s SEO and rank higher in Google SERPs.
You can find flaws in your current SEO strategy, find the shortcomings in your website’s development, and find ways to resolve those shortcomings.
Once you solve those issues, you’ll be able to do much better in Google SERPs than you ever did. Your clicks will improve because your website will be visible to more people, so your revenue will boost itself in no time.
We are saying that SEO Audit can be the miracle you were waiting for. It’s a tool to help your website flourish and outgrow the competition.
Why not give your website a second chance today?
Our SEO specialists have decided to give a Free SEO Audit to websites. It’s your chance to avail yourself of this opportunity and outgrow your competition once and for all!
Now that we know how an SEO Audit can boost your website’s rankings let’s discuss its process briefly.
Download SEO Audit Checklist
How to Start Your Website’s SEO Audit?
As mentioned, we need to clarify that SEO Audit is never accessible. An Audit requires a proper strategy to guide you through the process.
This strategy can cover everything from the website’s back-end problems to keyword research. However, the scope of an audit depends upon your requirements.
In general, these are the steps that are taken when performing a comprehensive audit.
- Identification and Correction of Internal & External Links:
Internal and External Links
The first step you can take in an SEO Audit is the identification of Internal and External links. Internal links are a way to improve your website’s internal mechanics. Without going into detail, internal links are the proper methods to keep readers on your website for a long time. These can help your website’s on-website time, significantly allowing rankings. So it’s natural that an Audit would pay great attention to these.
Once internal linking is figured out, you can move to external linking. It’s a way to give your website authority on a specific topic.
- Improvement of Your Website’s Architecture:
One of the most significant advantages of an SEO Audit is the improvement of the website’s architecture. Your website’s architecture is the roadmap you give visitors and google itself. A complicated one can be tough for viewers, and they’ll get frustrated soon enough. On the other hand, a simpler one would be beneficial as it will work for viewers and make your website easily accessible to Google.
So, we get that the architecture is fundamental, and SEO Audit can help you improve it.
- Removal of Thin Content:
Whether you realize it or not, content is the most significant part of your SEO strategy. After all, people will come to your website if they need solutions, and words are the most efficient way to provide them. Now, if you’re explaining how to boil an egg in 300 words, it’s great. But if you’re describing how to build a full-fledged ship in 300 words, it won’t work. The latter type of content is thin and can hurt your website’s SEO.
SEO Audit is the best way to deal with this content, and it helps you identify such content and provides ways to replace it. Overall, you can improve your content’s strength with an Audit and thus enhance your SERP rankings.
- Replacement of Duplicate Content:
Now, this is a subtle thing that can harm your website. If you’re writing on a topic that’s been covered many times before, you need to be unique about it. Google doesn’t like duplicate content and ensures that content-carrying websites get buried for good.
SEO Audit can help you identify duplicate content and replace it with unique content that helps you with SEO rankings. This way, your website will be free of the same content and have some healthy content to help it rank for specific keywords.
- Getting New Keywords:
Keyword Research
Speaking of keywords, SEO Audit can help you identify new keywords related to your old keywords. It can also help you remove the obsolete keywords that are no longer helpful in the Google rankings.
So, you’re giving your website a new wave of keywords to improve its rankings in SERPs. An audit can be a holistic tool to check these keywords against your competitors and identify the less competitive and highly productive ones.
- Pages’ Updates:
Now, updated pages are a great way to keep your rankings on Google. If your pages are old and have outdated plugins, Google will strip you of your orders and thus stop the influx of revenue. (Maybe we’re going too far, but you get the point!)
SEO Audit can help you identify such pages and thus ensure you retain your rankings and revenue.
These are the steps that make SEO Audit effective.
This list of steps isn’t complete, but many more steps can be included to make your Audit more comprehensive and practical.
Our SEO experts have decided to give your website a complete SEO Audit for Free. This Audit will cover the abovementioned steps and much more that we didn’t discuss here.
Overall, it will ensure that your website continues to grow in SERP rankings and thus boost your revenue.
