Marketing Success Stories

Charmin’s “Sit or Squat” App: Innovating Convenience with a Touch


Charmin, the well-known toilet paper brand, revolutionized restroom navigation with its innovative “Sit or Squat” app. In this blog post, we’ll explore the story behind Charmin’s “Sit or Squat” app, uncover the insights it offers, and highlight the elements that have made it a standout in the world of brand utility and marketing.

Navigating Restrooms with Ease

The “Sit or Squat” app, introduced by Charmin, is a restroom locator that helps users find clean and accessible toilets nearby. It provides ratings, reviews, and information about restrooms, making it an essential tool for those on the go.

Insights Gained

  • Brand Utility: Charmin’s success with the “Sit or Squat” app highlights the power of brand utility and providing value to consumers beyond products.
  • User Engagement: The app actively engages users and fosters a sense of community through restroom reviews.
  • User-Centric Approach: Charmin’s focus on user convenience and solving a real-life problem is at the core of the app’s success.

Key Elements

  1. Restroom Locator: The app offers a user-friendly map with restroom locations and information.
  2. User Reviews: Users can rate and review restrooms, sharing their experiences and insights.
  3. Community Engagement: The app creates a community of users seeking and sharing restroom information.
  4. Brand Integration: Charmin’s branding is subtly integrated into the app’s functionality.

Charmin’s “Sit or Squat” app is a prime example of how brand utility, user engagement, and a user-centric approach can create a valuable tool and a strong brand presence. If you’re interested in innovating convenience with your brand and providing value to your audience, request a free quote from Marketing By Ali. We specialize in crafting utility-focused marketing strategies.

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