Marketing Success Stories

Always’ “#LikeAGirl” Campaign: Redefining Female Empowerment


Always, the feminine hygiene brand, launched its impactful “#LikeAGirl” campaign, reshaping the conversation around female empowerment. In this blog post, we’ll explore the story behind Always’ “#LikeAGirl” campaign, uncover the insights it offers, and highlight the elements that have made it a remarkable example of brand activism and marketing.

Breaking Stereotypes

The “#LikeAGirl” campaign, initiated in 2014, aimed to challenge and break gender stereotypes by redefining what it means to do something “#LikeAGirl.” The campaign encouraged girls and women to embrace their strengths and abilities.

Insights Gained

  • Brand Activism: Always’ success underscores the power of brand activism and the impact it can have on social change.
  • Empowerment Messaging: The campaign’s empowering message resonated with its audience and fostered a positive emotional connection.
  • User-Generated Content: The campaign encouraged users to share their own “#LikeAGirl” stories, creating a sense of community.

Key Elements

  1. Empowering Narratives: The campaign featured narratives that challenged gender norms and stereotypes.
  2. Positive Messaging: Always’ message was one of positivity, focusing on strengths rather than limitations.
  3. Social Media Engagement: The campaign utilized social media platforms to engage with its audience and encourage participation.
  4. Community Building: The campaign created a community of individuals who celebrated female empowerment.

Always’ “#LikeAGirl” campaign is a prime example of how brand activism, empowering messaging, and community building can create a lasting and positive impact. If you’re interested in promoting social change through your brand and fostering a sense of community, request a free quote from Marketing By Ali. We specialize in crafting brand activism marketing strategies.


We want to help take your firm to the next level. That starts with a conversation so we can understand your objectives, where you are currently, and where you want to be, and, working together, we can determine a plan and services that are right for you to make your business a success.

Leave a Reply

Your email address will not be published. Required fields are marked *