The PPC stands for Pay Per Click. It refers to a model of Internet advertising where the advertiser pays to place ads on their website in search engines or on other websites.
Each time a user clicks on the ad, it will be directed to the advertiser’s website. And they will charge a price set for each click of the users. This is what PPC means in broad strokes. But we will deepen its meaning and definition.
What is Pay Per Click in Online Marketing?
The PPC has the relationship between a website that offers advertising space and another website that wants to promote its services or products through ads that have a link. This promotion has a fee. This is based on a specific price to pay for each click that the user makes when clicking on that ad.
An example of PPC (or SEM) is Google Adwords campaigns and their sponsored links. These ads appear in the first Google search results.
How Google Adwords Can Help
Google Ads is Google’s program to offer sponsored advertising. Another important concept is the PPC (cost per click), which is to pay for each click that advertiser does in your ad. That is, the advertiser pays only if the user has clicked on the ad. This last concept is very important as you will pay for campaigns in Google Ads if the user enters your website, purchases the product, etc.
Thanks to Google Ads, your customers and potential customers will find you instantly. No matter if your products and services are common or rare, you can reach millions of people.
This pay per click system is very beneficial to increase traffic to the advertiser’s website. It also increases sales. It brings many benefits to companies that have just been created.
With this system, you can present your products almost immediately. That way, you will have enough traffic until your website position well organically.
Another advantage of the PPC is that you only pay if users click on your ad. And you also determine the price. This price will be conditioned to other factors so it can increase or decrease. But it is beneficial that you only spend money when they click on it.
You can also control your campaign and adjust it to your needs or those of the user. Thus, you can direct the advertising with much more precision to your potential customers.
How to Optimize PPC campaigns
You cannot learn this one day. In fact, it requires training and many tests to find the key.
If you are not sure how to get started and how to execute it very well, we can help! Our team has help businesses just like you to get more sales using Pay Per Click Advertising.
In a first meeting, we will gather as much information as possible about your company, so we will know well what your goals and needs are. Then, we design all campaigns optimizing bids for keywords (remarketing, PPC, CPM).