With the algorithm changes by Google in recent years, Local SEO now plays a very important role in a brand positioning strategy.
However, can it help local business to be more visible in organic search results and get more potential customers? Well, there is a radical difference in sales between hotels that effectively work on a Local SEO strategy and those that do not.
What is Local SEO?
In general, I would say that Local SEO helps a business gain visibility to impact local audiences. Search engines such as Google offer in their results pages the businesses that they consider most appropriate. They consider the proximity and what is around the person who performs that search on with their mobile.
With Local SEO, there are a set of factors that influence your position on Google.
For example, it depends on how you correctly categorize your business, be consistent with your contact information, work your website with structured data, and more. Also, you should spend time and effort on platforms such as Google My Business to generate qualified traffic.
Local SEO is an excellent way to generate quality traffic at no cost. It is a type of positioning that benefits local businesses a lot. For example, restaurants, hotels, shops, hairdressers, etc.
How Google My Business Help my Local SEO?
Google My Business listings quickly show the user data about a company or local business.
The GMB listing has a positive impact on the local positioning of your business, as it shows the listing based on the user’s location. If Google considers your business to be relevant to a search, it will show the listing at the top of the results page, between paid ads and organic results or on the side of search results.
With a well-optimized Google My Business listing, you can appear at no cost above the results of other businesses without investing in advertising. Although, it is true that this only happens for business searches in your city, hence the name of local SEO.
To ensure that your listing is well-positioned in your city, you should optimize and update it regularly. It often takes too much of your time if you just do it yourself. That’s why we are here!