Marketing Success Stories

BuzzFeed’s Tasty Video Series: The Recipe for Viral Food Content

BuzzFeed's Tasty Video Series: The Recipe for Viral Food Content

BuzzFeed’s Tasty, a digital food and cooking network, took the internet by storm with its engaging and mouthwatering video series. In this blog post, we’ll explore the story behind BuzzFeed’s Tasty video series, reveal the insights it offers, and highlight the elements that have made it a sensation in the world of online content and social media marketing.

Visual Delights and Culinary Creations

Tasty, launched in 2015, is known for its short, visually captivating cooking videos. These videos feature step-by-step recipes with a unique overhead view, making it easy for viewers to follow along and replicate the dishes.

Insights Gained

  • Visual Appeal: Tasty’s success is rooted in its visually appealing content, demonstrating the importance of aesthetics in online engagement.
  • Accessibility: The easy-to-follow format makes cooking accessible to a wide audience, including beginners.
  • Shareability: Tasty’s content is highly shareable and thrives on social media platforms, harnessing the power of virality.

Key Elements

  1. Overhead Videos: Tasty’s distinctive overhead perspective simplifies the cooking process for viewers.
  2. Quick Recipes: Tasty’s focus on short and quick recipes aligns with the fast-paced nature of online content.
  3. Diverse Content: The network covers a wide range of cuisines and dietary preferences, catering to a diverse audience.
  4. User Engagement: Tasty encourages user-generated content by inviting viewers to share their own cooking experiences.

BuzzFeed’s Tasty video series is a prime example of how visually captivating and easily replicable content can captivate online audiences. If you’re interested in creating engaging and shareable content that resonates with your target audience, request a free quote from Marketing By Ali. We specialize in crafting content and marketing strategies that go viral.


We want to help take your firm to the next level. That starts with a conversation so we can understand your objectives, where you are currently, and where you want to be, and, working together, we can determine a plan and services that are right for you to make your business a success.

Leave a Reply

Your email address will not be published. Required fields are marked *