Digital Marketing

How to Ensure Your Custom Website is Accessible

custom website accessibility

Custom website accessibility

In today’s digital age, creating a custom website isn’t just about aesthetics and functionality; it’s also about ensuring your site is accessible to everyone, including those with disabilities. Accessibility is a legal requirement in many countries and a moral imperative to ensure inclusivity and reach a broader audience. Here’s a comprehensive guide on ensuring your custom website is accessible to all users.

Understanding Accessibility

Accessibility in web design means ensuring that people with disabilities can perceive, understand, navigate, and interact with your website effectively. This includes, but is not limited to, individuals with visual, auditory, motor, and cognitive disabilities.

Key Principles of Web Accessibility

  1. Perceivable: Information and user interface components must be presentable to users in ways they perceive. This involves providing text alternatives for non-text content like images, videos, and audio.
  2. Operable: Users should be able to navigate and interact with the website using input methods such as keyboard navigation, voice commands, or assistive technologies like screen readers.
  3. Understandable: The website’s content and operation should be clear and understandable to all users, including those with cognitive disabilities.
  4. Robust: The website should be compatible with current and future technologies, including assistive technologies. This ensures that your website remains accessible as technology evolves.

Practical Steps to Ensure Accessibility

  1. Choose an Accessible Framework: When building your custom website, select a framework or content management system (CMS) that prioritizes accessibility. WordPress, for example, offers many themes and plugins designed with accessibility in mind.
  2. Use Semantic HTML: Structure your HTML using semantic elements like <nav>, <article>, <section>, etc., to improve navigation and ensure compatibility with assistive technologies.
  3. Provide Alternative Text for Images: Use descriptive alt text for all images so that users who cannot see them can understand their content and purpose.
  4. Ensure Keyboard Accessibility: Ensure that all website functionality can be operated using a keyboard alone without requiring a mouse.
  5. Use ARIA Roles and Attributes: If building interactive components, use Accessible Rich Internet Applications (ARIA) roles and attributes to enhance accessibility.
  6. Test with Accessibility Tools: Regularly test your website with accessibility tools and screen readers to identify and fix accessibility issues.
  7. Provide Captions and Transcripts: Provide captions and transcripts for videos and audio content to make it accessible to users who are deaf or hard of hearing.
  8. Consider Color Contrast: Ensure sufficient color contrast between text and background to make content readable for low-vision users.
  9. Design with Responsive Accessibility: Ensure your website is responsive and adapts well to different screen sizes and devices, improving accessibility for users who may use mobile devices or zoomed-in screens.


Creating an accessible custom website involves careful planning and adherence to established guidelines and principles. By prioritizing accessibility from the outset, you comply with legal requirements and create a more inclusive and user-friendly experience for all visitors. Remember, accessibility is not a one-time task but an ongoing commitment to ensure equal online access to information and services. By implementing these best practices, you can build a custom website that is truly accessible to everyone.

We want to help take your firm to the next level. That starts with a conversation so we can understand your objectives, where you are currently, and where you want to be, and, working together, we can determine a plan and services that are right for you to make your business a success.

Leave a Reply

Your email address will not be published. Required fields are marked *