Purple’s Mattress Egg Test: Cracking the Comfort Code
In the crowded mattress industry, standing out is no easy feat. Yet Purple, a relatively young player in the space, managed to break through the noise with a single, memorable concept: the Purple Mattress Egg Test. This quirky, visually striking marketing stunt not only captured attention—it redefined how consumers think about mattress comfort and support.
By dropping raw eggs onto their mattress to prove its pressure-relieving capabilities, Purple delivered a brilliant demonstration of product value, all while entertaining and educating audiences. Let’s explore how this viral experiment cracked the comfort code and what marketers can learn from it.
🥚 What Is the Purple Mattress Egg Test?
The Purple Egg Test is a viral video campaign where Purple placed uncooked eggs on a grid (or under a sheet of glass) and dropped them onto different mattresses—including their own. The catch?
✔ On traditional memory foam or spring mattresses, the eggs crack or shatter.
✔ On a Purple mattress, the eggs survive intact—even when dropped under pressure.
📌 Purpose: To demonstrate how Purple’s patented Hyper-Elastic Polymer Grid supports the body without creating pressure points—making it soft where you want it and firm where you need it.
🎥 Why the Egg Test Went Viral
✅ 1. Unique, Visual, and Engaging
The video was fun, unexpected, and oddly satisfying. Dropping raw eggs onto a mattress is not something people see every day—and that’s exactly why it worked.
📌 Takeaway: A visually arresting demonstration can make your product unforgettable.
✅ 2. Education Meets Entertainment
The campaign used humor, science, and clear messaging to explain a complex product benefit—pressure relief—in simple, relatable terms.
✔ It educated viewers on the problems with other mattresses
✔ It positioned Purple as the smart, science-backed solution
✔ It kept audiences engaged with funny skits and analogies
✅ 3. Product Proof Without the Fluff
Rather than relying on celebrity endorsements or lifestyle imagery, Purple let the product speak for itself. The egg test is a literal metaphor for the human body’s pressure points, showing how Purple provides comfort without compromise.
📌 Lesson: When your product really works, don’t overhype—just show it.
📈 The Impact of the Egg Test Campaign
Purple’s egg test wasn’t just a viral gimmick—it delivered serious business results.
📊 By the Numbers:
The original video earned over 100 million views across platforms
Purple saw a quadruple increase in website traffic within weeks
Sales skyrocketed, helping Purple become a top-selling online mattress brand
🧬 The Science Behind Purple’s Success
At the core of this campaign is Purple’s proprietary Hyper-Elastic Polymer Grid, also known as the Purple Grid™. It flexes under pressure, adapting to your body while maintaining support.
🧪 The Egg Test Highlights:
✔ No pressure points = no cracked eggs
✔ Responsive support = better spine alignment
✔ Breathable structure = cooler sleep
Purple turned this advanced tech into an easy-to-understand visual metaphor, helping consumers grasp its value without needing a science degree.
📢 How Purple Used the Egg Test Across Platforms
The brilliance of the egg test lies in how it was repurposed across the marketing funnel:
YouTube Ads: Full-length explainer videos with millions of views
TV Commercials: Condensed versions with the same impact
Social Media Snippets: Quick, shareable highlights
Landing Pages: Embedded videos that boost conversion
Email Marketing: GIFs of the egg test to entice clicks
📌 Lesson: When your campaign works, maximize its lifespan across every channel.
📚 What Marketers Can Learn from Purple’s Egg Test
🎯 1. Demonstrate, Don’t Just Describe
If your product has a tangible benefit, create a visual demonstration to prove it.
🎯 2. Focus on the Pain Point
The egg test tackled a real customer pain—pressure points and poor sleep—and provided a clear solution.
🎯 3. Entertain to Educate
Don’t be afraid to use humor, creativity, or quirkiness to explain something complex. It builds emotional engagement.
🎯 4. Create a Repeatable Signature Concept
The egg test became synonymous with Purple. Think about what unique, ownable idea your brand can run with.
💭 Final Thoughts: Purple’s Egg Test Cracked the Code
Purple’s Egg Test campaign didn’t just sell mattresses—it redefined how product education and entertainment can coexist. By pairing a compelling visual metaphor with real scientific performance, Purple transformed a crowded marketplace into an opportunity for innovation.
For marketers and business owners, the takeaway is simple:
🔑 Show, don’t just tell. Make it fun. Make it memorable. Make it personal.
Want to Launch a Viral Product Demo Campaign?
🚀 Ready to create a product showcase that captivates and converts? Contact us today to build a high-impact video marketing strategy that cracks the competition.
