Marketing Success Stories

Samsung’s “Ostrich” Commercial: Dare to Dream


Samsung, the global electronics company, crafted an inspirational and imaginative commercial known as “Ostrich.” In this blog post, we’ll delve into the story behind Samsung’s “Ostrich” commercial, explore the insights it offers, and highlight the elements that have made it a remarkable example of brand storytelling and advertising.

Chasing Dreams

The “Ostrich” commercial, released in 2017, features an ostrich that stumbles upon a Samsung Gear VR headset. The curious ostrich dons the headset, and with a determined spirit, embarks on an adventure of flight. The ad symbolizes the idea that with Samsung technology, you can defy limitations and make the impossible possible.

Insights Gained

  • Emotional Resonance: Samsung’s success with the “Ostrich” commercial underlines the power of emotional storytelling and creating a connection with the audience.
  • Aspirational Message: The commercial conveys an aspirational message, encouraging individuals to embrace technology to achieve their dreams.
  • Memorable Imagery: The ostrich’s flight with the VR headset creates a powerful and memorable visual.

Key Elements

  1. Dreamlike Imagery: The commercial combines dreamlike visuals with a touching narrative.
  2. Technology Integration: Samsung seamlessly integrates its product into the storytelling without feeling overly promotional.
  3. Emotional Engagement: The commercial strikes an emotional chord with viewers, leaving a lasting impact.
  4. Aspirational Storytelling: The ostrich’s journey represents the desire to overcome challenges and achieve one’s dreams.

Samsung’s “Ostrich” commercial is a prime example of how brand storytelling, emotional engagement, and aspirational messaging can create a memorable and impactful advertising campaign. If you’re interested in crafting emotionally resonant and aspirational brand stories, request a free quote from Marketing By Ali. We specialize in creating storytelling that captivates audiences.


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