Website Design, Website maintenance

Importance of Getting a WordPress Maintenance Plan

Importance of Getting a WordPress Maintenance Plan

A smart business can only be run with a smart management

In this age of the internet, maintaining your organization’s online presence is much more crucial to its survival than its physical presence and your website plays a very critical role in maintaining that presence since it is meant to represent your business in the virtual world of the worldwide web.  Just as any other responsible and farsighted decision-maker would do, you must have done your homework on different website content management systems (CMS) available on the internet and your research must have led you to WordPress, or maybe you had already experienced working on WordPress due to some previous project. Whatever the reason may have been, you are not alone in this. Many of the leading companies from all over the world have chosen WordPress to manage their official websites. Some of these world-renowned companies are TechCrunch, The Walt Disney Company, The New Yorker, BBC America, Variety, Bloomberg, The New York Times, and Time Inc., etc.

WordPress is one of the best website content management systems in the world. A large number of high-class brands, businesses, and bloggers are using it to power their websites and blogs, etc. According to research conducted by W3Techs, WordPress is being used to power up to 33.6 % (60%) of all the websites available on the internet. In the words of Mashable, “America runs on Dunkin, but the internet runs on WordPress.”

A WordPress Maintenance Plan is a Must!

Even though WordPress is known for its uncomplicated and user-friendly interface, under the surface of this apparent ease and simplicity is a complex and database-driven content management system with a wide range of source code hidden just under the surface. In truth, despite its easy-to-navigate user interface, WordPress requires the consistent care and maintenance services of WordPress website management experts to help keep it up and running in a secure and stable way.

Bots, Hackers, Viruses, and What Not!

WordPress is to websites what Microsoft Windows is to PCs, i.e., just as a PC cannot run without Windows, a website cannot run without WordPress. Because of how critical it is for the survival of any website, WordPress has a constant target on its back. It is consistently being targeted by all forms of threat existing in cyberspace including, but not limited to, bots, viruses, hackers, and what not! In fact, ZDNet has reported that WordPress accounted for up to ninety percent of all hacked CMS (Content Management System) websites in the year 2018.

Just imagine waking up one day only to find out that your website is either infected with an extremely dangerous type of malware or has been hacked, damaged, or completely destroyed by some other online threat. Imagine finding out the hacker, virus, or malware is exporting confidential business information to another location that could ruin your brand’s image or your reputation as a business owner.  Luckily for you, you can easily avoid facing such a devastating fate by signing up for a website maintenance plan and keeping your WordPress website up-to-date and secure.

The Best Way to Protect Your Website Is To Keep It Up-To-Date

WordPress gets new updates on a regular basis and generally, several plugin developers end up releasing updates every month. This plays a key role in enhancing the platform’s performance as well as security. Both the core code of your WordPress website and any plugins or themes it may be using need to be maintained consistently to keep it safe from unwanted intrusion, threats, and mishaps.

As per the ZDNet report mentioned above, “experts blamed most of the hacks on vulnerabilities in plugins and themes, misconfiguration issues, and a lack of maintenance by webmasters, who often forgot to update their content management system, themes, and plugins.”

WordPress Update

Regular updates of both your website as well as all the active plugins can help you ensure your website’s security setup is up-to-date. This will result in lower risks of your website being vulnerable to unwanted threats. If you choose to ignore these updates, you will be the only one responsible for the consequences.

A well-maintained website equals a positive user experience

Apart from your concerns regarding the website’s security, you must also keep in mind that the plugins used by the majority of the WordPress websites are built and managed by third-party sellers. Based on the developers’ vigilance in launching updates for their plugins, every new update on WordPress runs the risk of raising a few compatibility issues. This is exactly why you should not only make sure that both the plugins as well as the WordPress core version are up-to-date but also conduct quality assurance tests on every single update to assess and ensure that the update neither damages nor affects the performance of the websites in a way that could negatively affect the users.

Being the owner of a website, all you want is to provide your website’s visitors with the best user experience. For visitors who are used to experiencing a faster internet speed, websites with broken links, warnings, errors, and slow loading speeds as well as poor maintenance will be nothing less than a severe test of their patience. Such websites give off unprofessional vibes and do not seem to be secure enough. This makes any potential customers or site visitors untrusting and guarded towards the website resulting in a reluctance to interact with the website. Hence, the best way to ensure a positive impression of your brand on the minds of your website’s visitors is to sign up for a reliable website maintenance plan.

Related: What are the 10 Ways to Boost Your WordPress Website Speed?

Waiting for your website to face an issue before getting professional assistance is not a wise plan.

Preventive maintenance can serve as an excellent defense strategy to ensure the smooth running of your website and to prevent the occurrence of any accidental or unwanted surprises regarding your website.

However, despite having all the precautionary measures put in place, issues like outages, bugs, and errors can still occur. The idea of facing such a situation will not be as frightening if you had a dedicated and reliable team of web experts ready to work around-the-clock to resolve said unanticipated issues, should they ever arise. Otherwise, you will be left with no choice but to spend hours or even days looking for a qualified web consultant or a reliable agency to help you sort out the issue as your website continues to suffer and lose visitors. Just because your website is working fine right now does not mean that it always will. Although you can let it run as it is without having any major preventive measures in place, it’s not a very wise choice.

To protect your website or business from any accidental or unwanted setbacks, you must ensure the existence and availability of a reliable and efficient website support resource in advance. This is one of the most responsible decisions any decision-maker who is interested in protecting the reputation and reliability of their business or brand could make.

Here’s a list of the WordPress Maintenance & Support Services we offer:

Updating Themes, Plugins, and the WordPress Core
Security Monitoring & Protection Services
Provision of Compatibility Support for Plugins as well as Themes
Inspection and repair of dead or broken links (if any)
Offering Complete Backup of your Website
Database & Performance Optimization
Removal of Spam & unused Plugins
Provision of Monthly WordPress Support Services and many more!

WordPress site maintenance is not an easy task and some of the maintenance tasks are very crucial to the survival of a WordPress website. No matter what the size or scale of your business or organization is, Marketing By Ali has the best web maintenance and support solutions for your WordPress website. We believe in building long-term relationships with our clients and helping them get the most out of their websites.

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